Elections Launch

Posted on Jul 23, 2016 in NEWS

We were engaged by the Governance & Democracy services at Auckland Council to run a launch activation for their new ‘Love Your City’ voting campaign.  Their campaign goals were to increase voter turnout in the upcoming elections.  Our approach was to create a set of interactive installations where the public could make personal connections with the city of Auckland, giving them more of a reason to vote and have more influence on the direction of the future of Auckland.

Our installations included:

  • A giant fridge magnet poetry board for participants to create their own poems about Auckland
  • A ‘What pulls at your heart strings?’ wall where participants connected with a diverse range of Auckland images
  • A letter-writing space for participants to write love letters to Auckland

The public participants created rich, meaningful content and the stories we were able to draw out through our creative interactions gave people new insights into what it means to live in Auckland.